Last updated 10:10, Tuesday, 27 May 2008

Premium bonds and other savings products could soon be marketed at WHSmith Travel stores.

Shop and save: ‘It helps to bring savings to the attention of people in their everyday lives, on their way home from work through the travel stores or when they shop on the High Street’

National Savings & Investments, a group backed by the Treasury, announced plans to make information on their financial products available in the travel stores.

The group already has a deal with WHSmith under which leaflets on its products can be picked up in 400 High Street stores.

The latest move will see literature on Premium Bonds and the group’s Inflation-Beating Savings range available in 155 Travel stores at airports, railway stations and motorway service areas, including Heathrow airport and Victoria railway station in London.

People who want to invest in one of the products can then take them out online or by telephone.

The new initiative is being backed by a marketing campaign in WHSmith stores, on Classic FM and on the internet.

John Prout, NS&I’s director of customer sales and retention, said: “Our partnership with WHSmith is significant in fulfilling our aim of making it simple and convenient for people to get the information they need to save. It helps to bring savings to the attention of people in their everyday lives, on their way home from work through the Travel stores or when they shop on the High Street.

“For us, this is another proven retail channel to add to our direct telephone and online services, as well as our long-standing partnership with the Post Office,” he added.

Ian Sanders, WHSmith’s business development director, said: “Working with NS&I has meant that we can serve even more of our customers’ needs, at a time when savings are very much on their mind.”